Articles, News, Product Reviews & Updates



Show Off Your Style with Stance

Are you sick of the boring black & white running socks? So am I!    Feeling fast while running starts with looking fast! Try out Stance's Fusion Run Socks and you’ll be looking faster than ever, just like pro runner Lauren Fleshman. To keep feet cool and dry, t…

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The Brooks Ghost 9: We Have it First!

Get your hands on a pair of the Brooks Ghost 9 before its available everywhere. Launching a month earlier than expected, the new Ghost 9 is one of the best updates I’ve seen in a long time! The product team at Brooks has been working hard to give runners the smoothest ride possible in …

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Start Your Triathlon Season with Pearl Izumi

We’re happy to finally announce that it is officially triathlon season. Maybe you’ve already done your early season tri or maybe you’re looking to do one soon. Either way, you’ll need to look your best as you swim-bike-run your way to the finish line. We’re lov…

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Check the Latest Updates from Newton: Fate II & Kismet II

Experience Newton’s patented Action/Reaction technology in these super comfortable, go-to training shoes that give your stride just the right amount of “pop.”   Built on the p.o.p. 2 platform (that stands for Point of Power), the Fate II & Kismet II are Newton…

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Meet the New 735XT From Garmin

Work Hard. Play Hard. That is what Garmin wants you to do with its latest and greatest GPS watch to hit the market. The Forerunner 735XT offers a lot of the same features as the Forerunner 920XT, but in the size of a Forerunner 630. The Forerunner 735XT can be found at our Old Town, Lincoln…

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Under Armour Gemini 2 RE: The Smart Shoe

What is a ‘smart shoe’ you ask? The Gemini 2 RE (Record Equipped) is a smart shoe! That means it can track your movements and provide stats both during and after your run without the need for a GPS watch. You’ll be able to see things like speed, cadence, steps, even your ro…

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Pair Pistil Hats With Your Summer Best

Our women’s hats range from sunhats to sport caps. We especially love the ultra wide brimmed hats for sipping summer cocktails (or Nuun-tinis) along the beach. Women's Capri Women's Cheri Women's Dara Women's Emmylou Women's Fonda Women's Gelato Women's Hilary W…

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New Olukai Sandals: Say Aloha to Summer

It’s that time of year: time for sunshine, sandals, and beaches! A new pair of Olukai sandals is the best way to enjoy the beach-life anywhere you go. Taking the favorite styles from the Big Island and bringing them to the Windy City, these sandals have the look you want, and the suppo…

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Lole – Dresses Made for Summer

Make our Old Town store your destination to find all you’ll need for the steamy Memorial Day weekend. Dresses from Lole have arrived - and they look amazing. Lole Saffron Dress What an easy going dress! This fit-and-flare dress is perfect for the beach or a fun night out on the tow…

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Surfs Up With New Moving Comfort Colors by Brooks!

We’re excited to see a refreshing color on our bra walls this month…we love the color Surf.  It’s the perfect color for spring – light and airy with just enough color. Here’s what our favorite styles look like in Surf: Just Right Racer – Secure Coll…

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