Fleet Feet Sports Old Town

POWWFUL, a Chicago-Based Company With a New Approach to Sports Bras

powwful logo

POWWFUL is a Chicago-based sports bra company who thinks about sports bras a bit differently. With designs inspired by architectural and cultural icons across Chicago, these sports bras will help you power through working out looking good and feeling good. Made using a buttery soft technical fabric that will feel like silk against your skin, and priced at a very affordable $36, these four new styles are available at Fleet Feet Sports Old Town.

The LOL – Lift Other Ladies

lol bra

The LOL (Lift Other Ladies) sports bra in a sunny lemon yellow with fierce fuchsia straps is fun, colorful, supportive and VERY BFF. Its lightweight buttery soft technical fabric will feel like silk against your skin, while providing you with the right amount of support, stretch and compression. Removable bra pads provide an extra oomph. And its breathable, sweat wicking fabric and mesh lining will keep you cool during your sweaty workouts.

The 312

312 bra

The 312 was designed to help you power through working out feeling good and looking good. Its lightweight buttery soft technical fabric will feel like silk against your skin, while providing you with the right amount of support, stretch and compression. Its removable bra pads provide an extra oomph. And its breathable, sweat wicking fabric and mesh lining will keep you cool during your sweaty workouts.

The Flamingo

flamingo bra

We love the simplicity and clean lines of this design. Made of an incredible buttery soft technical fabric, this bra scores big in the comfort department while providing you with the right amount of support, stretch and compression. Its stay-in-place crisscross straps won't dig into your skin and it is super easy to take off —which, as sports bra wearers know, is a VERY. BIG. DEAL.

The Mag Mile

mag mile bra

This sports bra performs as beautifully as it looks. Hop, skip, bike—when you’re sporting The Mag Mile, you can do it all. Made of an incredible buttery soft technical fabric, this bra scores big in the comfort department while providing you with the right amount of support, stretch and compression. Its mesh inner lining offers a firm fit that minimizes bounce and increases ventilation so you won’t overheat.

sizing chart

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