Sugoi is Our Hardest Working Winter Running Apparel

Make getting out the door on cold winter mornings (or evenings) a little easier with Sugoi outerwear. The best-in-the-biz running apparel is still very much under the radar for most runners, but once you’ve discovered it. BOOM. You’ll LOVE it. And you’ll enjoy running in SubZero temps, too. Available at our Old Town, South Loop, Lincoln Square, Elmhurst, and Oak Park locations this season, Sugoi is ready to take your running to the next level this winter. We’ll go through our best sellers and must haves….read on.

Sugoi Men’s Midzero Wind Boxer + Women’s Midzero Bun Toaster: A MUST HAVE

Ever get cold in the unmentionable areas. Well fear not, Sugoi has something to remedy that. Enter the Men’s Midzero Wind Boxer and Women’s Midzero Bun Toaster. Men tend to get cold in the front, the Wind Boxer has special wind blocking materials in strategic places to keep everything a more reasonable temp. While women tend to get colder in the rear, the Bun Toaster adds an extra layer of brushed fleece from waist to mid-thigh. You’ll thank us later.

Pro Tip: These both make excellent layers for skiing or under jeans walking around!

Sugoi Men’s & Women’s Midzero Tight: For COLDER Temps

Sugoi’s benchmark stretch insulation is the fabric that makes up the Midzero tight collection (and is the same fleece found in the Bun Toaster & Wind Boxer above). A seasonal best seller, the Midzero Tight transitions from COLDER to COLDEST temps with ease.

Sugoi Men’s and Women’s Subzero Zap Tight: For COLDEST Temps + Low Light Conditions

A high-end tight with all the bells and whistles. Sugoi’s signature Subzero fabric is treated with DWR for thermal protection, while Zap reflectivity adds character and safety to an amazing tight. Likely our warmest tight silhouette in the store.

Sugoi Women’s Verve Long Sleeve: Synthetic Baselayer Option

Crafted with Fino Jersey, this heathered, very soft (and adorable) shirt makes a great lightweight base option for those that do not want Merino wool.

Sugoi Men’s Titan Core Long Sleeve: Synthetic Baselayer Option

Dri Active Core is a 4-way stretch knit fabric that is SO comfy, you’ll want one for during and after the run.

Sugoi Men’s and Women’s Versa Jacket: 2-in-1!

THIS SELLS OUT EVERY YEAR. Seriously. For $130 you get a jacket and a vest? Crazy talk. This sleeves of this jacket are attached via magnets and can be taken off with ease and stuffed into the ginormous rear pocket. Talk about VERSAtility.

Sugoi Men’s and Women’s Firewall 180 Jacket: For COLDEST temps

Ok, here’s the item we are most excited to present to you. The Firewall 180 Jacket. Has been in our store in various forms for at least a decade, not much has changed except the styling and a few tweaks here and there. BUT THE WARMTH IS STILL THE SAME AND THAT IS ALL THAT MATTERS. New this year is the detachable hood, which adds next level warmth to this jacket.